K-Town, a brand under H Mart, embarked on an initiative to introduce a line of flavored peanuts, nuts, and crackers, recognizing a specific untapped market niche within H Mart.

The packaging design adopts a conservative approach aligning with established snack packaging conventions. This familiarity provides consumers with a sense of comfort as they approach these products on the shelves of H Mart. Simultaneously, a touch of playfulness and vibrancy has been infused into the design to resonate with the target demographic—young adults who enjoy mixed nut products as accompaniments to their beverages.

Within this product range, there are 12 distinct varieties. To visually represent their unique characteristics, I conceptualized illustrations and character designs. Additionally, I crafted a cohesive design system that unites the 12 products as a collective family while allowing each product to retain its individuality and personality.