H MART SMART CARD
Illustration & Card Design

H Mart decided to revamp its smart card design this year, aiming to offer customers more choices to suit their preferences. Drawing inspiration from the Japanese illustrator Ryo Takemasa, I created a series of flat, organic and abstract illustrations. These illustrations symbolize important values represented by H Mart through iconic food items. This redesign not only refreshes the smart card but also communicates H Mart’s essence visually and meaningfully.

ILLUSTRATION Brad Bang
DESIGN
Brad Bang
CREATIVE DIRECTION Hyungoo Kang, Elizabeth Kwon

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H MART Irvine Northpark